Upper Hunter

The Upper Hunter is a region made up of distinct towns, villages and communities, each with its own character but connected by a shared spirit of hard work, resilience and pride. The challenge was to create a place brand that could bring those varied identities together without flattening what makes them unique. We developed a unifying story and visual identity that reflects the region’s welcoming character, textured landscapes and collective ambition, giving the Upper Hunter a clear and cohesive way to express who it is and where it is heading.